I originally discovered Socialbro thanks to Buffer, as the best time to tweet reports integrated perfectly into Buffer’s scheduling. I was just getting started at diving deeper into what the engagement with content I shared meant, who my followers were, and what I could do with that information. I wasn’t even sure where to start, and kind of at a loss as to what else I could do with what I was told was a plethora of information.
Socialbro had a free trial, which I used to immediately analyze the activity patterns of my followers, and updated my posting schedule to reflect when my followers were online. These days, I recommend balancing this data with peak post times for other accounts, to ensure your posts aren’t flooded out with others who are taking advantage of data on when the most people are online. I also modify the schedule for ‘off times’, such as 12:03 instead of 12:00, 6:39 instead of 6:30, etc – this is two-fold. It looks less scheduled and automatic, and it also catches people at the in-betweens of these peak times. You’ll be a step ahead of the flood of people who just automatically schedule content, and isolated in the flood of content that does get scheduled on the ‘round numbers’ – 12:00, 12:15, 12:30, etc.
The analytics reports from SocialBro are fast and easy to understand insights into your community, tweets, and real time analysis of who’s online right that second. You can also check out the benchmark of your account(s) – a tool I love to use for clients so they can see their growth compared to similar accounts. You can also check out your followers retention and churn, another powerful report letting you see just how effective you are at keeping your followers for the long term, and how engaged they are the longer they stay a follower.
You can also easily search Twitter for relevant users based on various criteria. There’s the obvious, like region, language, and bio keywords, but you can also search based on their following size, their influence, the last time they posted, age of the account, tweets per day, and other details. This gets more powerful when it comes to managing a large list of your own followers (you can search your own community in this way), or who you’re following. You can sort by who’s following you back, and follow or unfollow accordingly.
You’re not limited to just users, either, you can search Twitter to find those talking about a specific topic. Big deal, you say? Twitter lets you do that anyway? Yes, but you can also now filter the users it turns up based on all those criteria I mentioned earlier. Want to find influential accounts tweeting about your particular niche topic? This is how you do it.
Finally, there’s one of my favorite tools, the rule builder. I’ve referenced this in a previous blog when it comes to thanking new followers and you find are in a niche you can isolate. You can set the rule to apply only to specific criteria (high influence users, low influence users, those with a specific word in their bio), and then you can add them to a list, direct message, mention, or receive an email as a result. I use the rule builder to sort new followers into lists, tag profiles for direct message campaigns later on, and for an email notification so I can personally thank or invite specific types of new followers to check out a piece of content they’re likely to find helpful.
And that’s not all!
Socialbro also lets you set up direct message campaigns, and create groupings of your followers for these types of campaigns. I do NOT recommend abusing this; I use the direct message campaigns rarely, and set up tags so I can exclude users whose bios specifically mention a distaste for DMs. If you’re looking for people to interview for a blog series, though, or for a webinar, or a guest post spot…this is your ticket. Those types of campaigns allow you to write a just generic enough type of DM that is not a blatant mass message, and lets you start the conversation with those who might be interested in what you’re asking about.
Socialbro is a very specific tool for a very specific purpose, but when it comes to Twitter it’s one of the most versatile and useful tools in my arsenal. It’s free at the most basic level, ideal for those who simply want an easy way to follow/unfollow accounts and see basic insights about their community, and the next step up is an affordable $13.95 a month. To get the full suite of features I mentioned, you’d need to be at the Professional level, which is effective for larger accounts, social media managers, and those who really want to get into those DM campaigns.
It’s easy to move up through the plan size if you decide it’s needed, but for most single accounts or those just getting started, the lower level plans should have you covered. I’d talk about their customer service – but I’ve never had a problem that I needed to contact them about.
I’ve tried a few tools purely to manage followers and do large amounts of follow/unfollow for myself and clients, as well as try to glean more data about followers, tweets, and interactions. Socialbro easily collects the data I’m looking for, displays it in fantastic reports you can download as PDFs (guaranteed to impress your boss, I promise), and does more than I had originally looked for when it comes to providing information I need to understand my audience.
If you’re looking for a way to get more out of your followers on Twitter, this is an ideal next step for collecting that data. Check them out!