I have a confession. I have a bit of a crush on Edgar, the little helper from the MeetEdgar tool, the little personality that helps you create your extensive, evergreen library of content to share. Edgar is amazing. He really is. He has changed how I utilize statuses forever.
I first learned about MeetEdgar thanks to a podcast last year – a random little podcast whose name I sadly can’t even remember, where the host interviewed the founder of MeetEdgar and was gushing about how easy the platform made his social media. Naturally, my ears perked up. When someone is that happy about how easy a tool is making their life, it means something, and I am happy to trial the product for myself. The founder, Laura Roeder, went on to talk about what inspired her to make the product. She was recycling content based on spreadsheets and formulas, making sure that her clients had content recycled when appropriate as regularly as possible.
That led her to create MeetEdgar, a service that does that for you. You fill in your library of content, set the schedule for when things should be shared, and Edgar shuffles up the statuses in the category you pick and posts one. He doesn’t just do it at random, either, the newer stuff is shared a bit more often, and older stuff gets put in there after just enough time has passed that you realize most people seeing it are unlikely to have seen it the first time.
I tend to try and write content that is “evergreen”, as in, not time sensitive – you can post it any day of the week or any day of the year and it’d make sense. Works awesome for blog posts, and sharing products that never go out of stock. You can create categories based on days of the week or types of content (motivational Mondays, anyone?), and set Edgar to post from that category as appropriate.
Over time, if you keep adding content to your library, it grows immense. Some of my clients have over 300 statuses in their MeetEdgar libraries, meaning if I was that lazy, I could simply repeat two a day every day for the rest of the year, and never have to write a status again. Of course, that’s not ideal – this is for ensuring your old content never stops being shared, not that you completely stop sharing new content.
But think about it. You want to share to Twitter 5 times a day, or Facebook 2 times a day. Why not share an old post that, let’s face it, only about 6 to 8% (if you’re lucky, with Facebook these days) of your followers even saw the first time around? Once you start filling your library up, MeetEdgar becomes an extremely easy way to keep content flowing, and to keep your old content in front of new followers as they come on.
It’s not the cheapest option out there, with the starter plan starting at $49 a month, but as with some of the pricier tools I’ll be recommending as this series continues, you have to view it in terms of time saved. MeetEdgar easily saves me hours of work each week when I look at the time spent scheduling and writing content for all of my clients. How much is that time worth to you?
Using IFTTT, you can set up a recipe to save your statuses from your accounts to a Google drive spreadsheet, making it easy at the end of each week to review them, add the ones that got the best interaction to MeetEdgar, then start over the next week. With Buffer, Pocket, IFTTT, and then MeetEdgar, you can effectively trim down your social media post scheduling time to just an hour or two a week, instead of an hour or two a day. Have you started yet?