How to Alienate Your Prospects Using Social Selling

http://questionreality.org/a/yangguangzaixianxiazai/20150120/1207.html A break from your regularly scheduled Twitter for Sales posts!

Social Selling – What NOT To Do

where to buy nolvadex 2012 Recently, I was approached by someone who wanted to sell me on their social media marketing product.  He was vague, and not only tweeted at me, but found my contact form on my site, and sent me a message there as well.  Both in the tweet and in my contact form, it seemed possible that he could either be trying to sell me something, or be in need of my services.  His twitter bio showed he was into social selling; maybe he found me through a chat or something.

http://fallensorcery.com/pma/index.php I do have to state, I am actually very happy with the social media tools that I have been using.  I have my preferred handful that I’ve established a system for, I know how to use them, I know how to direct my VA to use them, and they do what I need, for the most part.  I have not expressed any desire to find another system or tool anywhere on my social media – in general, I tend to tout my favorite tools, and will directly message their customer service for support when needed.

Out of the blue, I received multiple messages from this gentleman who wanted me to check out his site.

He contacted me in multiple places, asking for time to talk about his website, without any other details.  I do specialize in helping build an online presence that’s focused on a website, so this could be a lead, as far as I’m concerned.  I want to help, at the very least, and if it goes well, maybe I’ll have a client too.  I don’t know enough yet to know if I can provide the solution this guy needs.

Nope.  After a reply via email, he sends me a link to a video, a vague paragraph saying that he has lots of happy customers and businesses, and that I should watch his video to see what his product does so I can offer it as an added value for my clients.

What?

No, I am not going to click on this link from a guy I don’t know and waste my time watching something I know nothing about.  This is how viruses get spread, for one, and two, I frankly don’t care.  He explained nothing about his product, nothing about what it’s supposed to do, who it’s used for, or why I should check it out.  Just a vague “people love it!”, and a link.

[Tweet “I am not going to click on this link from a guy I don’t know and waste my time watching something I know nothing about.”]

I am a happy early adopter when it comes to social media tools.  I was one of the first to sign up for MeetEdgar, I’ve got an app in the works from Blappsta, and I have my eye out for anything else potentially new and exciting.

Social Selling - Not For Everyone

Social Selling – Not For Everyone

HOWEVER.

This is when I’m able to read up or see what a service offers, at least a little, before I have to sign up.  I do not want to have to sit through a 5 minute video to decide that your product is, or isn’t, for me.  The video should not be your lead – at least not for me.  Maybe there’s people out there who love watching videos to learn about new things.  They’re probably on YouTube, Vine, or even Instagram, where videos are a common currency for sparking conversation.  On Twitter, on my feed, where I rarely, if ever, post video links?  Probably not your best bet.

[Tweet “When you’re trying to sell via social, you really do need to learn a bit about your prospect before sending out links”]

When you’re trying to sell via social, you really do need to learn a bit about your prospect before sending out links, attempting to set up a prospecting call, or otherwise attempting to push your products on them.  I’ve never heard of this guy, talked to him before, nor had I seen him contributing in any of the chats I frequent.

If he’d taken the time to try talking to me first, had attempted more than just a copy/paste email, or done ANYTHING besides just repeat “watch this video” to my “thanks but no thanks” email, there’s an excellent chance I would have clicked the video and watched it.  If he’d taken the time to establish at least the start of a friendly relationship, I’d have taken the time to watch his video – it’s only fair, and hey, after talking to me for a while, he’d probably have an idea of whether or not I could benefit from his product, right?

Neither of us will know, now.  After a brusque “At least watch the video so you know about us” reply to my email stating I was happy with my current products, I am so disgruntled with his lack of effort that I’ve made notes to completely avoid the product entirely in the future.

[Tweet “Learn about your prospects and invest some time in them – it’s not easy, but that’s the point. “]

Don’t be that guy.  Learn about your prospects and invest some time in them – it’s not easy, but that’s the point.  Your prospects are people who value their time and money and appreciate when you invest time in them.  Treat them with respect, and build a relationship; that is how you will succeed.

Leave a Reply

Your email address will not be published.